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When it comes to classic uses for stickers, there’s the bumper sticker and the laptop sticker. These familiar locations hold a fantastic opportunity for brand awareness and customer loyalty.

The differences and similarities between bumper stickers and laptop stickers are subtle yet distinct. We’ll try to explain how these sticker uses complement one another while building a brand promotional strategy.

Let’s take an outdoor industry or travel brand, for example. This company might want to have a smaller logo design for laptops or water bottles while also adding a larger format design for a cooler or a truck bumper. Both require durability but of a slightly different nature. A bumper sticker needs to be outdoor durable, and the laptop sticker needs to be long-lasting for many backpacks.

Designing a laptop or bumper sticker

So you’re ready to create a promotional sticker for your brand, and now you have to start designing the sticker itself. First, you’ll start with the size. A bumper sticker will be much bigger than a laptop sticker, so keep that in mind.

You can find bumper sticker templates in three sizes:

  • 9.25 x 2.5 inches
  • 10 x 2.5 inches
  • 11.5 x 3.0 inches

That’s a pretty big piece of sticky real estate for your design, so you’ll have to have big, bold text that someone can read from ten feet away at a stop sign or on a cooler across a field. This is a chance to make a profound impression immediately.

Stick to a few simple colors that complement one another, and make sure to get your logo in a prominent place in the design. Another classic shape for a bumper or car sticker is the oval-shaped sticker, which we highlighted in our Top Ten Stickers of All Time due to its popularity in American tourist destinations and European countries.

For a laptop sticker, you’ll want to go smaller; think of a…

  • 3×3 inch circle
  • 4×3 inch rectangle

Since it’s on a laptop and someone might be closer to the design itself, you can have smaller text and include a fun phrase, or you’re branding along with a website address or a social handle. You can pick between matte and glossy finish for this kind of sticker, but the matte is a nice touch because of how it feels against the metal or plastic of a laptop or tablet case.