Because digital printing doesn’t require the creation of a press plate, it offers many advantages over offset or flexographic printing.

These advantages include:

Faster Production Time

Digital label printing doesn’t require the creation of press plates, which shortens setup time. This can lead to faster production time and order turnaround.

Variable Imaging

Because the printer recreates the image with each print, digital label printing allows for variable imaging. Text and graphics can be changed on each printed piece using information from a database. Labels can be printed with consecutive numbers or multiple barcodes. It’s even possible to print multiple versions of the same label.

Smaller Label Print Runs

In traditional printing, where it was necessary to create and pay for the press plates for label print runs, small and medium print runs could be cost-prohibitive since there were fewer labels to distribute this cost. Digital label printing is an affordable option for small and medium print runs without this additional expense.

Print Labels as You Need Them

Smaller label print runs and faster turnaround times offer companies options for more effective print management. Digital label printing allows companies to print what they need when needed. This also allows brands or companies to change labels regularly, such as when testing new branding or keeping up with changing regulations.

Exceptional Print Quality

In the early days of digital printing, it was relatively easy to distinguish between something printed on a digital printer or offset printing. But with advances in digital printing technology, today’s digital printing can match the quality of offset or flexographic printing. For example, HP indigo printers can exceed the resolution of traditional printing. Additionally, because each print is created independently, every print is the same. There is no variation in quality throughout the print run. And with automated color calibration options, you can be assured of accurate color matching.

Faster Proofs

The minimal setup time of digital printing speeds up the process of creating and approving proofs. Which ultimately speeds up the process.

Expanded Media Choices

Depending on the type of digital printing technology, digital label printing can offer an extensive media range. For example, HP Indigo printers can print on over 3,000 substrates, including synthetics, dark media, and metallics.