QR codes have been popping up more and more frequently on labels. A new take on the traditional barcode, each has its distinct look and allows more to fit on a single label than meets the eye.

QR codes are an excellent form of brand engagement. In their unique design, each stores a link to a website page. This page could include additional information about your product or lead to a sweepstakes signup. What’s truly special about QR codes is that they don’t require a special scanner to read. Instead, nearly any smartphone can decipher the codes. And that’s the point. Instead of tasking consumers with remembering a mention on a label to visit a website or enter a contest, they can pull it up on their phone and do it right there. This allows consumers to interact with your brand with an immediacy never before possible.

Many things must go on a label, from drug facts to nutrition facts to net weight claims and ingredient lists—all with minimum font sizes. After that’s taken care of, space is limited, and often there’s much more to tell. You’re lucky to fit that regulatory information in small packages, such as those containing eye drops. With the simple addition of a QR code, you’ve gained an entire web page to work with. And that page can be a part of your website, leading consumers to even more great information.

Though the technology is revolutionary, creating a QR code is a simple process. At Penmar, we have the software to generate a unique QR code for your product.