QR codes have been popping up more and more frequently on labels. A new take on the traditional barcode, each has its distinct look and allows more to fit on a single label than meets the eye. QR codes are an excellent form of brand engagement. In their unique design,...
Because digital printing doesn’t require the creation of a press plate, it offers many advantages over offset or flexographic printing. These advantages include: Faster Production Time Digital label printing doesn’t require the creation of press plates, which shortens...
Keep It Simple Silly (KISS): An average customer takes less than 5 seconds to decide whether to buy a product. Make sure the audience knows WHAT your product is. Create this by placing the product name (“shampoo,” “pet treats,” etc.) right on...
The visual elements are the main determining factor when consumers select one product over another during an online shopping visit. COLOR is KEY. Color is the first element that catches the online customer’s eye. Too many colors and your product will appear...
Established in 1903, UL is an independent organization that writes specific standards and tests products against these standards. The mission of UL is to promote a safe living and work environment. In the US, 72,000 manufacturers produce UL-certified products such as...
